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Liberal Arts Advisement & Careers

Writing, Media, & Strategic Communication

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Writing, Media & Strategic Communication

Your Career Community is your professional network while you’re still in college. Connect with alumni, employers, faculty, career professionals, and students who are exploring the same kinds of careers.

What you’ll gain as a member

  • Meet alumni who can show you what different career paths actually look like.
  • Connect with employers who hire students with your interests and skills.
  • Find internships, jobs, and hands-on experiences related to this kind of work.
  • Build your professional network before you graduate.
  • Learn from faculty and career professionals who can help you prepare for your next step.
  • Connect with other students exploring similar careers.

What is this Career Community?

Careers in this community focus on using words, stories, media, and communication strategy to help audiences understand ideas, connect with organizations, and take action. Professionals may write and edit content, tell stories, develop communication strategies, manage social and digital media, build brands, work with journalists and media outlets, or help organizations communicate with employees, customers, stakeholders, and the public.

They work across nearly every sector, including businesses, media organizations, nonprofits, government agencies, universities, cultural organizations, agencies, publishers, and other organizations that need to communicate effectively with their audiences.

Does this sound like the kind of work you would like to do?

  • I want to tell stories that inform, inspire, or influence others.
  • I want to communicate complex ideas in ways people can easily understand.
  • I want to shape how people think about a brand, organization, or issue.
  • I want to create content for digital, social, and media platforms.
  • I want to help organizations communicate effectively with their audiences.
  • I want to use communication to encourage people to learn, participate, or take action.
  • I want to understand audiences and develop messages that resonate with them.

Who might you serve?

  • Readers, viewers, listeners, and digital audiences
  • Customers and consumers
  • Employees and internal organizational audiences
  • Community members and public audiences
  • Journalists and media organizations
  • Clients and organizational partners
  • Supporters, members, or donors
  • Organizations building their brands and reputations
  • Audiences seeking trustworthy information or compelling stories
  • Groups that an organization hopes to inform, engage, or influence

Explore early career paths

Writing, Editorial & Journalism

Using writing, editing, reporting, and storytelling to inform audiences and communicate ideas clearly.

Digital Content & Media

Creating and managing content that reaches audiences through social, digital, visual, audio, and multimedia channels.

Public Relations & Organizational Communication

Helping organizations build trust, manage their reputations, and communicate clearly with external or internal audiences.

Brand, Marketing & Audience Engagement

Understanding audiences and developing messages, campaigns, and brand experiences that attract attention, build relationships, and encourage engagement.

Examples of early career roles

These examples can help you picture the kinds of work available as you explore this community. Open a section to see what the work might look like.

Writing, editorial & journalism
Content Writer
Research topics and write articles, website content, newsletters, guides, or other materials that help an organization communicate with its audiences.
Copywriter
Write concise, persuasive language for websites, advertisements, emails, campaigns, product materials, or other communications designed to capture attention and encourage response.
Editorial Assistant
Help editors review and prepare articles, books, reports, or other publications; fact-check information, communicate with writers, track revisions, and prepare content for publication.
Reporter / Staff Writer
Research stories, interview sources, verify information, and write articles or other news content that helps audiences understand events and issues.
Communications Writer
Turn organizational information, research, events, or accomplishments into stories, articles, speeches, newsletters, or other materials for specific audiences.
Digital content & media
Social Media Coordinator / Specialist
Plan and create social posts, manage content calendars, interact with online audiences, monitor conversations, and learn which content generates engagement.
Digital Content Specialist
Create and update website, email, social, video, or other digital content and adapt messages for different platforms and audiences.
Multimedia Content Specialist
Help produce combinations of written, visual, video, or audio content to tell stories and communicate ideas across multiple channels.
Email Marketing / Communications Specialist
Write and build email campaigns, segment audiences, coordinate content and calls to action, and review how audiences respond.
Public relations & organizational communication
Communications Specialist
Write announcements, stories, newsletters, presentations, web content, or other communications and help ensure an organization's messages are clear and consistent.
Public Relations Specialist / Coordinator
Develop story ideas, write press materials, communicate with journalists, monitor media coverage, and help shape how an organization is understood publicly.
Media Relations Coordinator
Build relationships with journalists and media outlets, respond to information requests, coordinate interviews, and help organizations share news and expertise.
Internal Communications Specialist
Create messages for employees about organizational news, changes, initiatives, benefits, or culture and help leaders communicate effectively with their teams.
Public Affairs Communications Associate
Develop communications about public issues, community concerns, or government-related topics for organizations that need to inform and engage public audiences.
Brand, marketing & audience engagement
Marketing Communications Coordinator
Help develop campaigns, write promotional content, coordinate communication channels, and ensure marketing messages are consistent across platforms.
Brand Communications Associate
Help maintain an organization's voice and identity, develop brand messaging, create content, and ensure audiences receive a consistent impression of the organization.
Content Marketing Specialist
Create useful articles, guides, videos, newsletters, or other content designed to attract and engage particular audiences over time.
Audience Engagement Coordinator
Learn what audiences care about, develop ways to increase participation and interaction, and help organizations build stronger relationships with readers, viewers, members, or customers.
Campaign Coordinator
Help plan and execute communication campaigns by coordinating messages, content, audiences, schedules, channels, and activities designed to increase awareness or participation.

Ready to take the next step?

Join to build connections, discover opportunities, gain experience, and get help moving from college to career.